Website maintenance tasks
If you go too long without regular website maintenance, your site could suffer in the process. Your website will begin running slowly, stop converting leads, potentially house malware etc.
It could even stop working altogether. Even worst… costs to manage an outdated website can pile up.
Now you know what to look out for when completing website maintenance for your business (see article Website Maintenance: How to stay online and secure), you’ll need a plan for each task by frequency:
Weekly website maintenance tasks:
With Google Analytics you gain access to information about how people are reaching your website and using it. You can do weekly website maintenance checks by logging in to your Google Analytics account to track traffic, thereby understanding your site’s performance and identifying areas of improvement.
Traffic-driven data, such as number of site visitors and bounce rate, can lead to making better decisions for your business. Additionally, this analytics tool lets you know where the traffic comes from, by geographical location, keywords and intent, and interest.
Monthly website maintenance tasks:
Check that all your online platforms are secured, plugins are updated, and your website content is backed up. This will help you avoid losing any valuable information and fortify your site against cyberattacks.
Quarterly website maintenance tasks:
Review your website content based on defined goals and metrics, such as SEO (organic traffic and backlinks), user behavior (page views and bounce rate), engagement (likes, mentions and shares) and sales (conversation rates and ROI).
Some questions to ask yourself during this stage are, “Are all my meta titles and descriptions as SEO effective as possible?” “Is this blog post getting relevant traffic?” and “What can be updated in my content, topic-wise and linking-wise?” These are linked to performance. Then, proceed by tweaking your content, testing out calls-to-action across your pages and seeing whether your site’s content, both visual and textual, displays correctly on all types of browsers and devices.
Annual website maintenance tasks:
It’s that time of the year to go over renewal dates for your domain name, hosting service and any additional tools you use for website maintenance, like paid Analytics and keyword research tools.
Your site’s header, footer and legal policy might also require special attention by this point. Make sure all your information is up-to-date, and that main menu categories reflect what’s most relevant to your business. Look out for old logos and company images that may not serve your best interest anymore.
After a period of time, you can opt for varying AddOns to enhance your site even further!.
Looking for a “once-working, always-working” experience with your website will disappoint you. Especially without regular maintenance. View our website maintenance plans and secure your website.